Fashionable Drinking: Matthew Williamson for Belvedere Vodka

Belvedere Vodka joins forces with Matthew Williamson on promotion for the new flavor: Pink Grapefruit. In a refreshing pink hue, Matthew Williamson has created a sultry flowing Kaftan that will go on sale for $1,540 in his boutiques in NYC and London on May 13.


Belvedere Vodka will be casting several promotional events from May 12th to May 14th, across from Matthew Williamson store at 414 West 14th Street. It will be a sight to see how Belvedere promotes drinking with style with guest like comedienne Chelsea Handler, style consultant Bevy Smith, and DJ Leigh Lezark who will be wearing a custom-made jumper in the Belvedere print.

Fashionable Vodka is not a new concept as Belvedere Vodka collaborated with the shoe designer Jonathan Kelsey last year for their Raspberry Flavor and Polish Vodka has recently sponsored several fashion events for designers such as Alice+Olivia, Alexander Wang, and Jeffrey Fashion Cares.